The thought process behind creating the brand is about the struggle of living in your own head, in thought all day. So much that you appear mindless and/or absent from a physical point of view. Ever have those moments where you just go into deep thought and space out, leaving your body on auto pilot? You make a physical mistake because you are having complex conversations with your subconscious? Over time the subconscious became more prominent and harder to ignore keeping you in your head? Then you know Wassupp. These “absent” moments are what created the art behind the brand.